Performance Marketing Key take-aways of Q1 2019

Performance Marketing Key take-aways of Q1 2019

0 0 hace un mes
Responsive search ads (RSAs) are catching on quickly with search marketers after being introduced less than a year ago. If you are not using it, then start it at the earliest.
• There was a 6% decrease in CPCs YoY across all verticals worldwide
• The CPC decrease is attributed to low-cost mobile ads consuming a larger piece of the pie.
• Messenger had the highest CPC of all Facebook-owned inventory.
• Instagram ads now command 20% of total Facebook spend
• 34% of Instagram ads sold were Stories ... Más informaciones

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